New Name and Logo – BNL (UK) Limited
Leading designer and manufacturer of innovative plastic bearing solutions officially changes its name and unveils a fresh and distinctive new corporate identity.
(February 2006; UK) Sarnatech BNL Limited, a leading designer and manufacturer of innovative plastic bearing solutions, today unveils its new name and corporate identity, reflecting a new era for the Company after its recent acquisition from the Swiss Sarna Group by UK-based Plastics Capital Limited.
The new name, BNL (UK) Limited (BNL stands for “Bearings Non Lube” and sees a return to the Company’s original roots founded in 1970), signifies the beginning of a new era for the Company, now in its 36th year as a leader in its field.
The new corporate identity is designed to reflect BNL’s status as a world leading provider of innovative plastic bearing solutions and gives the Company a unique visual identity that is both modern and dynamic, reflecting its core competencies and values. The clever design gives a feeling of movement, symbolising both a rotating bearing and the planned future growth of the Company. The colour blue has been retained (albeit a darker shade) as it is a colour strongly associated with the Company. The use of silver in addition, adds another dimension and represents the stainless steel of the balls used in a majority of BNL’s bearings.
The new identity will be simultaneously implemented through a transitional process across the Company’s subsidiaries in the US and Japan. Their names will become BNL (USA) Inc (formerly Sarnatech BNL (USA) Inc) and BNL (Japan) Inc (formerly Sarnatech Japan Inc), respectively.
“BNL has enjoyed a steady growth in recent years and we wanted an identity that reflected our growing stature. The new logo design is fresh and distinctive and visually reflects our business to better illustrate who we are and what we do”, said Managing Director, Dr Neil Partlett. “The Company’s growth objectives remain on target and we are very optimistic about the future of the business. We have great confidence that the company’s potential will be fully developed in the future under the wing of our new owners who are totally committed to continue to take BNL forward.”
In conjunction with the name change, the Company’s web address has changed to www.bnl-bearings.com. E-mail domain names will change to “@bnl-bearings.com” for the UK parent company; “@bnl-bearings-usa.com” for the US subsidiary and “@bnl-bearings.co.jp” for the Japanese subsidiary. The first part of the e-mail addresses will remain unchanged.
1 February 2006
ENDS
About BNL
BNL (UK) Ltd specialises in the design and manufacture of innovative thermoplastic bearing assemblies and technical moulding solutions. Plastic bearings offer many advantages over the traditional steel bearing, including anti-static properties, low friction and corrosion and chemical resistance. They are lightweight with low inertia and have no requirement for lubrication. BNL’s dedicated in-house design team is able to promote added value through the integration of other features - such as axles, gears, fixing clips, mounting flanges and pulleys - to form fully integrated bearing assemblies that maximise functionality and deliver whole system cost reductions.
For further information regarding this release please contact:
Donna Loughnane
Marketing
BNL (UK) Ltd, Manse Lane, Knaresborough, North Yorkshire HG5 8LF, UK
T: +44 (0)1423 799208 F: +44 (0)1423 799108